The price of fast fashion and the sustainability champions fighting back detailed in new book
- Dana Thomas wrote Fashionopolis: The Price of Fast Fashion and the Future of Clothes to highlight the greed driving the fashion industry today
- But she also features entrepreneurs like Stella McCartney who are trying to help turn things around
Sustainability is a hot topic in the fashion industry. In recent months, luxury conglomerates, manufacturers, brands and designers have all made pledges to reduce their carbon footprint.
These, however, are not enough for Paris-based journalist and writer Dana Thomas, whose just-released book, Fashionopolis: The Price of Fast Fashion and the Future of Clothes, tackles the issue.
“A big part of why I wanted to do this book is to change the consumer mindset. People don’t realise that they’re depriving a large block of the world of basic necessities by buying cheap clothes and throwing them away.”
Thomas first made waves with the bestseller Deluxe: How Luxury Lost its Luster, which exposed the darker side of the luxury goods business. This was followed by the harrowing story of two tortured designers in Gods and Kings: The Rise and Fall of Alexander McQueen and John Galliano.
