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Five female founders disrupting the fashion industry

  • These women use the internet, AI and social media to make fashion shopping more fun and convenient
  • They have different core businesses but they are all changing the way we shop

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Ex-Vogue editor Lauren Santo Domingo, founder of online retail platform Moda Operandi. Photo: Edmond So

From a Filipino-American taking on the Rimowas and Tumis of the world to a British millennial making it possible for luxury lovers to shop on WhatsApp and WeChat, these five pioneering entrepreneurs are changing the way we shop.

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Sophie Hill founded millennial-focused Threads Styling.
Sophie Hill founded millennial-focused Threads Styling.

Sophie Hill, Thread Styling

Backed by investors including Hong Kong’s Adrian Cheng, millennial-focused Threads Styling allows users to shop what they see on social media – via chat. Founder Sophie Hill says the two most important things for a millennial are curation and convenience.

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Away co-founder Jen Rubio in New York City.
Away co-founder Jen Rubio in New York City.
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