Met Gala was launch pad for Ms Min, designer fashion label with a modern take on Chinese beauty
A fan of Dries van Noten, Ms Min founder Liu Min has struck a chord with her strong, feminine and elegant designs. Despite eschewing regular shows and social media, her label has risen far up the fashion ladder
Since founding her brand Ms Min in 2010, Liu Min has created a success story that many Chinese designers dream of.
A favourite among the international press, she made her global debut at the high-profile Met Gala in New York in 2014. Two years later she was nominated for the covetable LVMH Prize for young fashion designers. Since then her collections have been stocked by a growing number of prestigious retailers, including Lane Crawford, which was one of her early supporters.
Making your way to the top rungs of the fashion ladder is usually a case of the survival of the fittest, but Liu’s approach has been slow and steady. Unlike many of her peers, she does not do regular fashion shows or big events.
While the brand has a presence on social media, she personally shies away from it. And much like her favourite designer, Belgian fashion designer Dries van Noten, she avoids buzzing capitals like Beijing and Shanghai and bases herself in Xiamen, a port city on China’s southeast coast (interestingly, it’s referred to as the Chinese answer to Antwerp, where Van Noten is based).
