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Muslim matchmaking app Muzmatch is no Tinder – it’s all about people looking for marriage

  • Muzmatch has almost one million users and was founded by an ex-Morgan Stanley banker
  • The app is for Muslims who are looking to find a partner to marry. There is even a chaperon feature

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Muzmatch is targeted at finding marriage partners for Muslims around the world. Photo: Alamy
With pun-filled taglines like “Halal, is it me you’re looking for?” and “You had me at halal”, Muzmatch may seem like just another quirky dating app – but there’s much more to it than that.

Muzmatch is targeted at finding marriage partners for Muslims around the world – and it claims to be close to hitting one million users globally.

Operating in almost every country – though most popular in Britain, the US and Canada – the location-based app shows users the most relevant people near them based on a “sophisticated algorithm” that considers a number of different factors based on information they provide in their profiles.

Muzmatch was the brainchild of 34-year-old Shahzad Younas, a former Morgan Stanley banker who left his job in June 2014 to learn how to build apps after he had the idea for the company.

Muzmatch advert. Photo: Handout
Muzmatch advert. Photo: Handout

“I thought, ‘Why is nobody doing an app for the Muslim market?’ We didn’t have anything, we were still on websites.”

As a Muslim himself, he says he understood “the market, the audience and the problem” – something other companies had a lack of expertise in.

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