From Andy Lau’s Endgame to Detective Chinatown 3, 8 films vying for box office gold in China during Lunar New Year
- Detective Chinatown 3 is the latest instalment in a hugely profitable franchise, Hi, Mom is a time-travel comedy and Andy Lau plays an assassin in Endgame
- Surreal thriller A Writer’s Odyssey is about a father’s quest to find his missing daughter, while historical drama Sunset is set before World War I
With the resurgence of the Covid-19 outbreak affecting many parts of China, local governments have urged the public to avoid travel and stay put in cities for the forthcoming Lunar New Year holiday. Municipal governments like Beijing and Shanghai have rolled out shopping coupons and discounted cinema tickets for residents to encourage them to remain in the cities.
In spite of the Covid-19-prompted cap on cinema seating at 75 per cent capacity, box office analysts say such incentives are certain to boost ticket sales during Lunar New Year, the most lucrative period of the year for cinemas.
For 2021, the eight films below will battle it out for box office gold. It is worth noting that, due to the coronavirus-triggered work suspension plaguing the whole of Hollywood, no new Hollywood films will be released this year for the golden Lunar New Year week.
1. Detective Chinatown 3
One of the films whose planned launches during Lunar New Year were scrapped last year due to the Covid-19 outbreak, Detective Chinatown 3 is certain to be a box office winner. The latest instalment in a hugely profitable franchise and the film reaped over 100 million yuan in advance ticket sales 36 hours after advance tickets were released for sale on January 29.