Baby Shark still biting with new live concert dates and cartoon series on Nickelodeon
- The ‘Baby Shark Live!’ tour continues after the success of its first run in North America – that ‘doo doo doo’ earworm isn’t going away
- The 90-minute show about a family of sharks, aimed at kids aged two to six, is the latest evidence that the live-music scene for children is growing
Most viral videos have a finite shelf life, but the “doo doo doo” of Baby Shark shows no sign of abating.
The little ditty and dance about a family of sharks that captivated the toddler set and beyond will still be with us as we go into the next decade, with a “Baby Shark Live!” tour announcing a new set of concert dates after recently wrapping up dozens of performances in its first run in North America.
“Our target demographic is two years old all the way up to six years old,” says Stephen Shaw, co-president of Round Room Live, which is putting on the concert tour. “That’s sort of the main sweet spot. But it’s family. It’s a family show.
“It’s parents with their kids. It’s grandparents with their grandchildren. It’s a show for the whole family. It’s a great night out. And we’re really pleased with the response we’ve seen and how broad the actual audience has been.”
While the concert, the first for most kids, may include the earworm of “doo doo doo”, the 90-minute event features music beyond that song, including nursery rhymes around for far longer than Baby Shark.