Chinese pop star Jane Zhang recruited for US tourism campaign in bid to boost falling tourist numbers
- Chinese arrivals to the United States fell 6 per cent in 2018 and another 3 per cent in the first six months of this year amid growing trade war tensions
- Jane Zhang has been filming in Las Vegas, New York and San Francisco for the tourism campaign by Brand USA
Mandopop star Zhang, who is nicknamed the “Dolphin Princess” for her high vocal register, has been filming in Las Vegas, New York and San Francisco for the campaign, set to be called “Feel the USA”, the organisation said.
During her career as a pop star, Jane Zhang has won a number of awards including eight Beijing Pop Music Awards for best female singer, two China Gold Record Awards and an MTV Europe Music Award.
She signed with Sony Music in 2014 and the following year contributed the song Fighting Shadows to the soundtrack of the US film Terminator Genisys.
Brand USA, which markets the United States as a travel destination, hopes the move will lead some of her 42 million Weibo followers to visit after a year marked by falling Chinese tourist numbers that has alarmed hoteliers and retailers.
