Snoopy as fashion icon celebrated in Paris exhibition. Why do designers love him?

A Paris exhibition shows how designers embraced the comic-strip beagle. The rules to collaboration? Nothing X-rated, no smoking or drinking

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Figurines representing Snoopy wear creations at the Snoopy In Style exhibition in Paris. It showcases the beagle’s evolution into a fashion icon through designer collaborations. Photo: AP

Published: 3:15pm, 26 Mar 2025

An exhibition has opened in Paris charting the emergence of Snoopy as a fashion icon, with the famed black-and-white beagle embraced by designers from streetwear brands to couture houses.

The show at the Hotel du Grand Veneur in the French capital is part of celebrations for the 75th anniversary of Snoopy, Charlie Brown and the rest of the Peanuts comic-strip crew created by late American illustrator Charles Schulz.

It is the latest entry in a competitive but extremely well-attended field of fashion showcases in the French capital, with the Louvre Museum and the historic Grand Palais currently hosting packed-out exhibitions.

“Since we’re celebrating our 75th anniversary this year, we thought it would be fun to celebrate the history that the brand has with fashion. And where else would you do that but in Paris?” said Melissa Menta from the Peanuts Worldwide company.

A Snoopy figurine is displayed as part of the Snoopy In Style exhibition. Photo: Reuters

A woman looks at a Snoopy figurine displayed as part of the exhibition. Keeping Charlie Brown’s pet sidekick relevant to new generations is a challenge for the Peanuts company. Photo: Reuters

Entitled “Snoopy in Style” and running until April 5, the free show explains the intense care taken by Schulz to create simple, visually recognisable characters that would “bounce off the page”.