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Freehand artist Mr Doodle comes to Hong Kong on mission to ‘doodle the world’: Briton’s work on show at K11 Musea and Pearl Lam Galleries
- British artist Sam Cox, better known as Mr Doodle, has nearly three million followers on Instagram for his freehand graffiti, which he has brought to Hong Kong
- His work, on display at a shopping centre and an art gallery, has everything, one collector says – ‘the colours, the stories’ and ‘positive energy’
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On November 19, a crowd gathered at the Hong Kong MTR subway station in Central on Hong Kong Island to watch a ginger-haired man in doodle-covered clothing cover a model of a silver spaceship with his signature scribbles.
The man’s name is Sam Cox – but he is better known as Mr Doodle. The British artist is known for his freehand graffiti, a mass of swirls and squiggles in a style reminiscent of American artist Keith Haring or English illustrator Martin Handford’s Where’s Wally? series.
One of Cox’s most notable projects is his Doodle House in Kent, England, every part of which – think ceilings, walls, bedrooms, kitchen and even the stove – has been covered in hand-drawn shapes and characters, a process which took Cox two years to complete.
On Instagram, the corresponding stop-motion video has over seven million views; Mr Doodle himself has almost three million followers on the platform.
“My mission is to doodle the world,” Cox says.

The artist’s performance at the MTR station is part of a takeover of Hong Kong which includes a display of his work at the K11 Musea shopping centre in Tsim Sha Tsui, Kowloon, and the “Mr Doodle in Space” exhibition at Pearl Lam Galleries in Pedder Building, Central.
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