Luxury brands are also making their presence felt at this year's Art Basel, creating VIP-only areas and exclusive lounges.
Audemars Piguet unveils a new booth in the Collector's Lounge as part of its commitment as a global associate partner of Art Basel. This is the second year that the watch brand will be participating in this event.
Created by leading French designer Mathieu Lehanneur, the new lounge is inspired by Audemars Piguet's home in Le Brassus in the Vallée de Joux, one of Europe's most remote forest regions. Lehanneur used the latest technology in resin and fibre moulding to cast replicas of the rocks he discovered in the Vallée de Joux for his design concept.
The designer has also taken exact prints of the ancient Swiss rocks to create his own versions of nature, mastering the art of re-creating the landscape of one of Europe's most isolated and challenging environments.
Audemars Piguet has also commissioned Austrian video artist Kurt Hentschläger to produce a film work. The film, also inspired by the Vallée de Joux, examines nature and technology, exploring how they can inspire and affect one another.
Another highlight at the booth will be an exhibition showcasing six new models of Audemars Piguet's Royal Oak Offshore watches, alongside other important pieces from the brand's origins in the 19th century up to the present.