Phone makers and content providers gear up for more video on the go, with Huawei’s Eric Xu saying ‘video is a must’
French and US media giants are already producing short-form content for watching on mobile phones, such as a mini series told in 10 episodes, each 10 minutes long
The mobile phone industry is racing to improve its ability to deliver content as the popularity of watching TV series and films on small screens surges, forcing a shift in focus for the sector.
Mobile video traffic is forecast to grow by around 50 per cent annually to account for over two-thirds of all mobile data traffic by 2021, according to a forecast by Sweden-based telecommunications operator Ericsson.
Netflix move to stream movies and TV in HDR to mobiles, starting in Asia, takes video on the go to next level
The growing popularity of video is pushing phone makers to come up with devices with better screens and sound quality.
For telephone operators it is pushing them to work closely with media giants like Vivendi and Turner, who are ramping up production of video content made specifically for mobile devices.
“Video is not an option, it is a must for telecom operators today,” says Eric Xu, the chief executive of China’s Huawei, the world’s third-largest phone maker after Apple and Samsung, at this year’s Mobile World Congress.