China’s Gen Z digitises consumption with new tech, shifting preferences
- Survey results show China’s youth are ‘digital natives’ quick to adapt to new technologies, altering consumption habits
- Experiences, digital services, e-commerce all cited as preferences, with tourism destinations of choice moving from Southeast to Northeast Asia
Increased economic participation from China’s roughly 280 million members of Generation Z is driving innovation in e-commerce, fintech and digital services, transforming the digital sector into an even more significant component of the country’s economic growth, a survey has found.
China Trading Desk collected 1,900 valid responses out of a total of 2,400 in January, determining that Generation Z, a cohort also known as “Zoomers”, is made up of “digital natives”.
Gen Z, those born between 1996 and 2010, are “no less important” than their millennial predecessors – sometimes called Generation Y – and their “influence on the world’s largest marketplace is just beginning,” said China Trading Desk founder Subramania Bhatt.
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For the purposes of its survey, the agency defined Gen Y as those between the ages of 28 and 43.
