‘Made in China’ is not enough, Beijing says, vowing ‘substantial improvement’ in quality of goods
- New State Council directive lays groundwork for a ‘technological revolution’ with a deep industrial transformation
- Guidelines come as the West has ramped up its containment measures against China, giving new impetus to Beijing’s long-stressed goal of making Chinese brands world-class
China has rolled out comprehensive guidelines to build itself into a world power of quality products and services, in its latest bid to cement its footing in the global supply chain.
The world’s second-largest economy is aiming to become a leader in high-value goods as it shifts focus towards quality of growth in a new era of “technological revolution and deepening industrial transformation” across the globe, according to a directive issued by the State Council on Monday.
The broad but vaguely worded plan says the country aspires to see “substantial improvement” in the quality of what it produces, and in the influence of Chinese brands, by 2025.
And by 2035, good quality should be seen as a cultural value in China, it said.
Conceding that overall quality levels “still lag behind economic and social development”, the State Council said China “must base its growth on the improvement of quality and efficiency”.
Therefore, changes are in order – “from made-in-China to made-by-China, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands”.