Advertisement

Louvre creates Beyoncé and Jay-Z art tour after viral music video pop’s power couple shot there for Everything is Love album

The paintings and sculptures R’n’B superstars feature in subversive six-minute music video that’s been viewed 57 million times, including the Mona Lisa and Venus de Milo, appear in a curated mini tour of the famed Paris museum

Reading Time:2 minutes
Why you can trust SCMP
Beyoncé and Jay Z at the Louvre. Photo: courtesy of Beyonce.com

The Louvre has dedicated a new art tour to Beyoncé and Jay-Z after pop’s biggest power couple shot the video for their latest hit in the Paris museum.

Advertisement

The R’n’B stars’ hit song Apeshit – which used some of the museum’s greatest masterpieces as backdrops – has been viewed more than 57 million times on YouTube alone since it was released a fortnight ago.


Now the Louvre, which already has a tour based on the US rapper will.i.am’s hit Smile Mona Lisa, has created another based on the singers’ night in the museum.

 The guide follows the video past 17 paintings and sculptures that feature in the six-minute clip, going from the monumental white Greek marble Nike of Samothrace to Marie Benoist’s Portrait of a Negress.

The choice of works that Beyoncé and Jay-Z used or posed in front of has been taken as a celebration of black bodies and empowerment in an institution that was built on the spoils of conquest and imperialism.

The video appropriates, exploits, and reinterprets Western paintings and sculptures as a way to chart and celebrate the Carters’ success, and black bodies …
Professor James Smalls

Portrait of a Negress was painted in 1800, six years after revolutionary France had abolished slavery in its Caribbean colonies only for Napoleon to reinstate it two years later.

Advertisement
loading
Advertisement