Su-Raj Inter Gold turns to fashion for jewellery inspiration
- In the 13 years since the company began manufacturing its own jewellery, it has already been placed among the top 4 in Thailand
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
For older generations, intricate gold bands and chains adorned with brilliantly cut gemstones are the perfect investments – making for excellent heirloom pieces. Although this still stands true today, many people, especially the younger ones, see jewellery as fashion accents. For Thai jeweller Su-Raj Inter Gold, balancing classic styles and modern twists is the way to capture the rapidly-evolving preferences of customers worldwide.
A leading manufacturer and exporter of high-quality diamond and gemstone studded jewellery, family-owned Su-Raj Inter Gold is a one-stop shop for all jewellery needs. From one end of the spectrum to the luxury end, the company encompasses the requirement of every customer.
Su-Raj Inter Gold initially supplied loose diamonds to major jewellery manufacturing companies 25 years ago. Building on the knowledge it gained from working with its clients for jewellery, the company was inspired to further expand its scope to become a manufacturer.
In the 13-year span since the company began manufacturing its own jewellery, it has already been placed among the top 4 in Thailand. Su-Raj Inter Gold aims to reach the second or third spot by 2020.
Su-Raj Inter Gold’s meteoric rise is due to its meticulousness and creativity. The company acquires gems from conflict-free sources to ensure business sustainability.