From supplements to beverages, Suntory seizes Southeast Asian spotlight
- Leading Suntory’s operations in Asia, Singapore-based SBFA has been hands-on in developing, manufacturing, distributing and marketing varieties of products
Country Business Reports interviews and articles by Discovery Reports
Among scores of Japan’s delicious consumer brands, Suntory pops out as a household name. Bolstered by its Japanese roots, it has achieved success in the packaged goods industry that echoes beyond its home country, proving itself as a model company worldwide. Suntory Beverage and Food Asia (SBFA) appeals to the palates and preferences of Southeast Asia, showcasing its non-alcoholic beverage and health enrichment lines across Thailand, Vietnam, Indonesia, Singapore and other markets.
Leading Suntory’s operations in Asia, Singapore-based SBFA has been hands-on in developing, manufacturing, distributing and marketing varieties of products.
SBFA unlocks its full potential by leveraging the innovation, product development research and resources of Suntory Japan while tapping into the region’s niche tastes.
“Customer satisfaction and product quality are most important to us, and Suntory’s excellent reputation in these aspects speaks for itself,” says Mitsuhiro Kawamoto, SBFA’s chief human resources officer. “SBFA adjusts to global demands for natural and healthy products, takes pride in its corporate culture, and values its manufacturing and production systems. Most importantly, it is considerate of the environment as it secures safer options to continuously develop a sustainable business.”
