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Singles' Day (11.11)
OpinionLetters

Letters | Something is lost when a ‘festival’ becomes just a shopping frenzy

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    A shopper makes the most of Black Friday sales, the day after Thanksgiving when the Christmas shopping season kicks into high gear, in New York City on November 24, 2017. From shopping dominating traditional festivals to festivals dedicated to shopping, it’s a sign of our consumerist times. Photo: AFP
    Letters
    I am writing in response to the euphoria over the “Double 11” shopping festival (“Singles’ Day is ‘Christmas Day, Boxing Day and Black Friday all wrapped into one’”, November 10). How the meaning of “festival” has changed in our times.

    Traditionally, a festival is a celebration of a religious or cultural event. However, since the idea of consumerism took hold, the meaning of “festival” has also been commercially packaged. Merchants create “festivals” all the time to encourage shopping but, in so doing, are changing the significance of the word.

    I lament that the nature of many things has changed, and the true meaning of festivals is being lost. Although such changes are inevitable, or they may actually bring benefits for us, we also risk forgetting the significance of some traditional festivals or memorial days. I wonder just how many of us remembered that Remembrance Day, which marks the end of the first world war, also fell on November 11.

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    Winnie Wu, Kwai Chung

    Veterans salute during a Remembrance Day ceremony at the Cenotaph in Hong Kong on November 11, honouring members of the armed forces who died in the line of duty in the first world war. It is 100 years since the war ended. Photo: AFP
    Veterans salute during a Remembrance Day ceremony at the Cenotaph in Hong Kong on November 11, honouring members of the armed forces who died in the line of duty in the first world war. It is 100 years since the war ended. Photo: AFP 
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