Hong Kong should phase out Octopus cards to make way for truly competitive e-payment apps
To transfer funds using the new app, users would have to take several steps to transfer money from the credit card to the Octopus cards, which have to be connected to smartphones through a technology known as near-field communication. Since Apple does not open near-field communication for O! ePay, iPhone users would need another Bluetooth device to transfer funds. I would be very surprised if this app could take off, given the much more convenient WeChat Wallet or Alipay. Even the Uber app has its own component for splitting fares.
It is estimated that Octopus cards facilitate over 13 million transactions worth nearly HK$150 million in Hong Kong every day. Only a small fraction of the transaction data was captured by Octopus. Imagine the countless business opportunities that could have been further generated if these 13 million daily transactions were conducted using smartphones that allow more sophisticated data mining and smarter advertising.
Simon Wang, Kowloon Tong