Geely founder Li Shufu launches smartphone venture in bid to create ecosystem as cars become connected devices
- Hubei Xingji Shidai Technology will develop smart devices including smartphones in Wuhan, Hubei province
- Geely’s move into smartphones mirrors the approach of tech firm Xiaomi’s recent foray into electric cars
The new company, called Hubei Xingji Shidai Technology, signed an agreement with the Wuhan Economic and Technology Development Zone to establish its headquarters in the central Chinese city, where it will develop smart devices including smartphones.
“There is a close connection in technologies within intelligent vehicle cockpits and smartphone software technologies,” said Li Shufu, chairman of Geely Holding in a statement.
“The major trend in the coming future is to create user ecosystems across borders and provide users with a more convenient, smarter, and seamlessly connected multi-screen experiences.”
Xinji Shidai aims to position itself in the premium segment of the smartphone market, leveraging on “Geely’s extensive experience in design, research and development, high-end smart manufacturing, industrial chain integration, vehicle intelligence, software development, and global infrastructure,” the company said.
