Chinese developer eyes shift to ‘lifestyle’ projects featuring mountain biking, golf and other sports
- The Hong Kong unit of Greenland Holdings says it plans to work with Shankai Sports International with a focus on entertainment and sports
Mainland developer Greenland Hong Kong has charted a new course into sport and entertainment businesses as a way of further cutting its reliance on property construction and sales.
Chen Jun, chairman and chief executive of the Hong Kong-listed company, told the Post that sport facilities, sport coaching services and entertainment complexes will be included in its developments in Kunming, Nanning, Haikou and Yellow Mountain with an aim to create new growth engines in the coming years.
“The days that Chinese developers built and sold homes are history,” he said. “As a developer, I believe it is time now to make better use of the developments and turn them into new lifestyle areas, hence drive business growth in future.”
On Monday, Greenland Hong Kong formed a partnership with Shankai Sports International which engages in sports business development services.
Chen said golf competitions, golf coaching services, water sport activities, mountain biking and other outdoor sports would be developed by the company in a “step-by-step approach”.
“In future, our projects are supposed to be the new landmarks of the cities where they are based,” he said. “We want to team with the best-class sport and entertainment services providers to achieve the goal.”
