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European businesses hope China launches reforms to improve market access at Shanghai trade fair

  • 500 European companies among 2,800 firms from 130 companies taking part in the inaugural China International Import Expo

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Signs promoting the upcoming China International Import Expo are seen at Lujiazui financial district in Pudong, Shanghai. Photo: Reuters
Daniel Renin Shanghai

European companies are hoping Beijing will announce concrete reform measures to increase access to the world’s most populated market at the launch of the China International Import Expo (CIIE) on Monday.

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The European Union Chamber of Commerce in China’s Shanghai chapter said on Friday that the number of deals signed during the extravagant show from November 5-10 would be of only symbolic value. The chamber instead hoped there was emphasis on creating a level playing field instead of reducing trade surplus.

The National Exhibition and Convention Centre in Shanghai, where the six-day China International Import Expo starts on Monday. Photo: Xinhua
The National Exhibition and Convention Centre in Shanghai, where the six-day China International Import Expo starts on Monday. Photo: Xinhua

“It seems that the whole world will be present [at the expo],” said Carlo Diego D’Andrea, the chamber’s Shanghai chairman, who is also vice-president of the EU business chamber in China.

He hoped that President Xi Jinping announces reforms at the expo’s inauguration on Monday and also provides a time frame for them to be implemented.

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The CIIE is the first time Beijing has organised an international trade show to focus on purchases of foreign goods and services. It is aimed at striking a trade balance between China and other countries, especially against the backdrop of the ongoing US-China trade tensions.

A total of 2,800 companies from 130 countries and regions are taking part in the expo, covering an area of more than 300,000 square metres.

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