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HK$1 billion for Tam’s noodles? Japan’s Toridoll has the appetite

Toridoll, Japan’s biggest operator of noodle shops, wants to open 6,000 outlets around the world by 2025 and to be among the top 10 global restaurant brands

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Toridoll, which operates Japanese-style noodle restaurants under the name of Marukame Seimen, will buy out local Yunnan noodle restaurant chain Tam’s Yunnan Rice Noodles. Photo: David Wong
Celia Chenin ShenzhenandSummer Zhen

Toridoll Holdings Corp, Japan’s biggest operator of noodle shops and eateries, said it will buy control of the Hong Kong company that operates Tam’s Yunnan Rice Noodles (譚仔雲南米線) outlets in the city in a takeover valued at 15 billion yen (HK$1 billion).

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The takeover of Jointed-Heart Catering Holdings would give Toridoll an important foothold to expand into mainland China, part of the Kobe-based company’s aim to open 6,000 stores around the world by 2025, company spokesman Shunsuke Fukabori said.

“The acquisition will help us accelerate expansion in the Hong Kong and Chinese mainland markets”, riding on the popularity of the TamJai brand of noodles, as the Yunnan noodles are called, Fukabori said in an interview with the South China Morning Post, without divulging the value of the takeover. Japan’s Nikkei estimated the price at 15 billion yen.

The acquisition, which will be signed on Tuesday, was scheduled for completion in February 2018, after which Tam’s would operate “as usual”, Fukabori said.

Toridoll, which has been listed since 2006, now operates 890 restaurants in Japan selling ramen, udon, yakitori and pasta, as well as 340 restaurants overseas.

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Eric Tam, 27, son of the owner of Tam's Yunnan Rice Noodles, helped out in its Mong Kok shop, which donated all its incomes on March 26 and 27, 2011, to World Vision's relief work in Japan. Photo: Dickson Lee
Eric Tam, 27, son of the owner of Tam's Yunnan Rice Noodles, helped out in its Mong Kok shop, which donated all its incomes on March 26 and 27, 2011, to World Vision's relief work in Japan. Photo: Dickson Lee
The company, with a market capitalisation of 125 billion yen (US$1.1 billion) as of Monday, has been on a buying spree to spur its global expansion to be among the world’s top 10 restaurant brands within 10 years.
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