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Snapchat reveals $485m of funding, taking it to a reported $10bn valuation

Lawsuits, leaked snaps and regulatory scrutiny haven’t put investors off messaging app as it finally starts making money from ads

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Snapchat chief executive and co-founder of Evan Spiegel, pictured in 2014. Photo: Reuters
The Guardian

Messaging app Snapchat has raised its latest round of funding, $485.6m, which may value the US-based company at more than $10bn.

The funding was revealed in a filing with the US Securities and Exchange Commission (SEC), with 23 investors taking part in the round, which takes Snapchat’s total funding so far to just under $648m.

The filing leaves those investors unidentified, but reports from Bloomberg and TechCrunch both suggest technology company Yahoo and venture capital firm Kleiner Perkins Caufield & Byers were involved in the round.

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Both reports also suggest that the round values Snapchat at $10bn, little over a year after the company rejected a $3bn acquisition offer from Facebook.

The details of the funding round were revealed at the end of a year that has seen rapid growth for Snapchat, which is thought to now have 200 million active users sending photos and videos to one another - up from 100 million earlier in 2014 .

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Snapchat has also made its first steps towards making money, launching its first advertisement - a 20-second trailer for horror film Ouija, paid for by studio Universal Pictures - in October.

2014 was a challenging year for Snapchat in other ways, however. The company eventually settled a lawsuit from ousted co-founder Reggie Brown, and faced scrutiny in October after explicit images sent by users were leaked in a breach nicknamed “The Snappening”.

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