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Bright Food stays on global acquisition push

Undaunted by the yuan’s devaluation, Bright Food plans to step up its acquisitions of overseas food companies as part of efforts to become a platform company

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Bright Food says it plans to develop into a platform for importing foreign food products while shipping Chinese products abroad.
Daniel Renin Shanghai

Shanghai-based Bright Food Group, the mainland’s second-largest food conglomerate, is stepping up its go-global efforts even as the depreciating yuan raises the cost of overseas acquisitions.

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Company spokesman Pan Jianjun told the South China Morning Post Wednesday its acquisition focus would remain on the United States, Europe, Australia and New Zealand, as well as Southeast Asia.

“The group is determined to internationalise the businesses and securitise assets to pursue further growth,” Pan said. “We hope to take solid steps in an orderly pace toward internationalising our businesses.”

An awareness of food safety among Chinese consumers has helped drive the outbound acquisition push for overseas food companies. Photo: Reuters
An awareness of food safety among Chinese consumers has helped drive the outbound acquisition push for overseas food companies. Photo: Reuters

A weakening Chinese yuan is disrupting the business model of mainland food companies.

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For example, China’s dairy makers, were pinched as the yuan devalued by around 10 per cent from August last year, boosting costs for imported milk products and eroding profits.

On the mainland about 25 per cent of dairy products are imported from abroad.

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