Ever heard of Oppo? Its phone camera sports a 5X zoom
Oppo, the largest-selling smartphone in China in 2016, is counting on its 5X zoom phone camera to help retain its lead.
Chinese smartphone maker Oppo announced a new mobile camera technology on Monday, vowing to challenge standalone cameras in picture quality and retain its sales momentum as a market leader.
The latest dual camera zoom unveiled by Oppo is able to achieve a lossless 5X zoom even within the confines of a thin smartphone, the Chinese company said during the Mobile World Congress (MWC) 2017 in Barcelona.
The lack of an optical zoom has always been the major obstacle holding back smartphone cameras from competing with standalone cameras in terms of photo quality. Oppo claims its latest technology is able to avoid blurry photos even if the lens is fully zoomed in, while the phone camera is just as slim as cameras without zoom lenses.
Jiang Anyi, an Oppo vice president, said the company has been committed to invest in mobile camera development as demands for “clear and beautiful pictures” remain a mainstream requirement among consumers.
Jiang regards 2016 as a milestone for the company as IDC research showed that Oppo shipped 78.4 million mobile phones on the Chinese mainland during the year, becoming market leader for the first time. Huawei and Vivo trailed behind, with 76.6 million and 69.2 million handsets respectively.
Aside from its commercial strategy involving sales channels, marketing campaigns and advertisements, it is the mobile photography capability that has propelled Oppo to No 1 in the mainland market, and Oppo will continue to “focus on users’ core photography needs” to hold onto its lead, according to Jiang.
