China’s social media platform Douban to diversify into movie production
Douban.com, one of the most popular social media platforms in mainland China, said it plans to establish a movie production and distribution business, the latest in a growing number of Chinese internet firms to enter China’s burgeoning film market.
The company, well-known for its rich copyright content, is planning to select popular novels from among its 8,000 exclusive articles from over 20,000 authors registered on the website and adapt them into films, Yang Bo, Douban.com chief executive said in an internal letter to employees, which was released publicly on Tuesday.
Yang said the company will partner with movie directors and screenwriters to adapt movies from user-generated content, as well as serving as producer, distributor and exhibitor for the movies. Yang did not disclose the size of the investment in the company’s new movie business.
Established in 2005, Douban is well-known among Chinese internet users, forging a social networking platform for book, movie and music reviews and recommendations, and publication of original novels. The website boasts 100 million registered users, according to mainland media.
As a trial, Douban invested US$20,000 so that a young independent director could adapt for the screen an online story originally published on the website. The resulting 16-minute short film One Day Hero debuted at the Shanghai International Film Festival in June.