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Sid Mohasseb
Sid Mohasseb
Sid Mohasseb is a best-selling author, serial entrepreneur and investor, university professor, and a former KPMG managing director in charge of strategic innovation.

Elon Musk’s vision of turning X, formerly known as Twitter, into an ‘everything app’ has the potential to revolutionise how we interact with the internet. Executing that vision faces many issues, including a lack of trust among users and failure to make clear what new value the rebranded platform provides.

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