PROBABLY what is most well known about Satchi is its series of ''very Italian'' TV commercials. Presented with Italian dialogue and shot in that country, the advertisements successfully establish a continental image for the leather goods company.
Satchi provides a line of Italian leather accessories catering especially for the Hong Kong market, ranging from handbags and briefcases to shoes and leather belts.
High-quality Italian leathers are chosen to match the latest designs drafted by Italian designers. Moreover, the entire line of Satchi products is manufactured in Italy to ensure a high standard of craftsmanship.
Satchi Classic provides elegant Italian leather products which suit the needs of executives and middle-class customers, while the more innovative Satchi Club line is tailor-made for younger customers with its eye-catching colours and fashionable shapes and styles.
To increase its outlets, the Satchi group set up chain shops in various districts, including Park Lane in Tsim Sha Tsui, Causeway Bay and Wan Chai. A new shop will soon open in Mongkok.
Satchi was founded by a Singaporean, Chen Chee Shing, in the early 1980s. In 1985, Satchi arrived in Hong Kong and its trademark was registered by Sam Tat Leather Goods (HK) Ltd.