What is it?
Nioxin is a haircare brand that describes its products as 'skincare for the scalp'.
Eva Graham started the brand in 1987 in the US and the company claims to have a 98 per cent market share of professional products sold through salons for fine and thinning hair in the US.
The brand's products are now sold in 42 other countries, and in Hong Kong, which has a Nioxin Hair and Scalp Spa at the InterContinental hotel and the Nioxin Centre in Central.
Nioxin is also sold at Toni & Guy in Causeway Bay and the Esprit Salon in Central.
What's the rub?
The company offers eight Nioxin scalp and haircare systems to help improve the appearance of thinning hair and it keeps records of its clients to monitor the progress and improvement of their hair and scalp condition. The firm also sells cleansing (shampoos and conditioners) and styling products (for volumising and smoothing). Nioxin's 'star' products are the Bliss Thermal Protector, the Root Lifter and Follicle Booster.