YouTube, the world's most popular video sharing portal, yesterday launched its Hong Kong version, the first local site in China, enabling non-English-speakers in the city to view and add to the portal's content more easily.
The Hong Kong version has secured content deals with local media such as RTHK and ATV.
The interface of the Hong Kong version will be displayed in traditional Chinese characters, rather than English, and content uploaded by Hong Kong users will show up in top favourites and recommended content on the local site.
The Hong Kong site will be the 11th local site launched by YouTube, following Japan, Britain, Italy, Mexico and others.
'The Hong Kong version can be a showcase for all local content to local users, and with our global reach, we can help bridge communities worldwide,' Steve Chen, co-founder and chief technology officer at YouTube, said.
YouTube had experienced robust growth in viewers and the number of video clips uploaded since it launch in December 2005, he said.