Hong Kong-based LG.Philips Displays, the world's largest maker of cathode ray tube (CRT) monitors, hopes its move to flat product designs will push back the challenge of slimmer plasma and liquid crystal display (LCD) screens.
'CRT technology is still the best value for your money,' chairman and chief executive Andreas Wente said.
'It offers the best performance at the lowest costs and continues to introduce further innovations to strengthen our competitiveness in the market,'
Recent innovations focus on a new generation of CRT colour-picture tube and colour-display tube products that rival the flat form of more expensive plasma and LCD monitors.
Last year, CRTs accounted for more than 95 per cent of the global market for television screens and about 70 per cent of the market for computer monitors.
LG.Philips Displays, an SAR-formed joint venture between LG Electronics of South Korea and Philips Electronics of the Netherlands', posted a 26 per cent market share for CRT sales worldwide last year.
Deputy chief executive and chief operations officer Ki Song Cho said: 'Picture performance is still the greatest feature of CRT technology.'
