Take That, 911, Boyzone . . . critics may argue the profundity of the names is equated by the depth (or shallowness) of the music. Nevertheless, boy bands continue to inundate the charts and simultaneously empty the pockets of teenage girls.
Pretty boys peddling perfectly packaged pop, these bands - the British ones in particular - are a force to be reckoned with.
And, just when we think we have seen enough - Gary Barlow from the now-defunct Take That, Boyzone and Code Red all passed through Hong Kong in the past year - another example is on the horizon.
This time it is an Irish quartet that goes by the name OTT, and the ballad-singing lads have set their sights on a share of the starry-eyed Asian audiences. OTT is launching an Asian tour to promote its debut This One's For You, released regionally earlier this week.
Beginning in Hong Kong this weekend, the crooners are scheduled to stop off in the Philippines, Malaysia, Thailand, Singapore and Indonesia.
Some British teeny-bopper magazines have tipped OTT as the next Take That, the most successful boy group to have come out of Britain so far. That may be a tad premature: its success on the British charts has been limited and only in Ireland have its members achieved pop-star status.
Judging by the Asian penchant for bubble pop and ballads - the band's second last single, Forever Girl, made it to No 8 on the Singapore charts - its latest, I'm All Out Of Love, a remake of the 1980 Air Supply hit, is destined for success in the region.