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Huangpu River no sales barrier, says Yaohan

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Elaine Chan

YAOHAN International Holdings is confident consumers will cross the Huangpu River to shop, despite ongoing infrastructure development in Shanghai's Pudong new area.

Group chairman Kazuo Wada said: 'I have no worries about Pudong because many consumers are coming to Pudong [to spend].' The group's Nextage Shanghai Commercial Tower, tipped to be Asia's largest department store, is due to open in two weeks' time in Pudong's Lujiazui zone.

The store will have a gross floor area of 1.55 million sq ft and is a joint venture between Yaohan International Holdings, Yaohan Japan Corporation and Shanghai No. 1 Department Store.

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Mr Wada said 100 million people per year would visit the store, which was 10 times the size of the total retail space in the group's Hong Kong operations.

Total investment in the store is US$235.7 million, in which the group has a 36 per cent interest, Yaohan Japan a 19 per cent stake and Shanghai No. 1 45 per cent.

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Mr Wada said the property was bought at a relatively low price in September 1992. Since then, the value had doubled.

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