Carl F. Bucherer unveils milestone timepieces

Allure that transcends luxury and innovation that breaks the "Swiss watch mould", while preserving more than a century's craft. Watch connoisseurs may have countless more ways to differentiate the charm of a Carl F. Bucherer timepiece, but one is certain: It is the brand of elegance worn by the independent thinker.

"A Carl F. Bucherer watch may not be the first timepiece that you own, but we ensure that it will add value beyond its price to your collection," says CEO Sascha Moeri. "Every piece is a slice of Swiss history, perfected since 1888 by one of the few remaining independent, family-owned luxury watch brands."

Just as how visionary founder Carl Friedrich Bucherer cultivated an individualistic business approach that gave rise to a brand whose authenticity and sophistication stand out, the company continues to raise the bar in the watchmaking industry. Marking its 125th anniversary this year is a series of milestones - and at the heart of it is Carl F. Bucherer's growing base of discerning customers.

The first milestone is the introduction of fresh masterpieces to its four existing product lines. Among these is a second line of ladies' watches that will complement Carl F. Bucherer's Alacria range, which uses different jewels to accentuate the beauty of the watch mechanism and carries an eccentric design. Another is a diver's watch, which will add functional variety to the modern Patravi line.

Completing Carl F. Bucherer's releases are timepieces that will use tourbillion mechanisms - a complex feature that will make every Carl F. Bucherer watch aficionado's heart leap and increase their exclusivity. The company's unrelenting pursuit of aesthetic marvels and innovations is backed by its roots in jewellery making and ability to produce its own movements through Carl F. Bucherer Technologies.

"To be successful in this industry, you need tradition and heritage combined with passion and authenticity," Moeri says.

"Carl F. Bucherer is bound by tradition and driven by innovation."