THE 23-year-old Wardley company name finally has been submerged under the identity of its parent, HSBC Group.
Wardley Holdings has been renamed HSBC Investment Bank Asia Holdings.
The change is part of a continuing process to create a unified identity for the HSBC Group's investment banking and capital market activities.
Other Wardley Group companies engaged in private banking, corporate finance, project and export finance, and its nine subsidiaries, are to be given the same identification badge, which identifies them more closely with their giant parent.
'With the increasing internationalisation of much of our business, there exists a clear need for an identity that is easily recognisable outside our more traditional sphere of operation,' said Kevin Westley, chief executive of HSBC Investment Bank Asia Holdings.
However, Wardley Financial Services, its stock-broking arm and subsidiaries, will retain the Wardley name, keeping its traditional appeal to match its regional focus.
The same holds true for James Capel, whose name is known widely in continental Europe and the United States.
