Advertisement

iPhone prices are slashed again in China -- does it mean people are going to buy them?

Chinese netizen: "I can get three Xiaomis for that price"

Reading Time:2 minutes
Why you can trust SCMP
0
The iPhone XS Max with 512 GB of storage costs a whopping US$1950 in China. (Picture: REUTERS/Edgar Su)
This article originally appeared on ABACUS
Price tags for iPhones in China are being trimmed for the second time this year… and it’s only March. The cuts are coming after complaints from Chinese consumers that the prices of iPhones are getting “more and more presumptuous” -- but it looks like they're still not cheap enough for some.  
Several ecommerce stores have started price promotions, with the biggest discount coming from JD: The price of the iPhone XS Max with 256GB of storage dropped US$253 compared with Apple's official website. Its rival, Alibaba-owned Tmall, quickly announced on Tuesday that it plans to cut the prices of iPhone XS and iPhone XS Max by up to US$298 compared to Apple’s website.

(Abacus is a unit of the South China Morning Post, which is owned by Alibaba, Tmall’s operator)

Google’s new Chinese partner, JD.com, is an online retail titan

Judging by social media reactions, Chinese buyers seem unconvinced.

“With this price, I can buy three Xiaomi Mi Mix 3. It's too expensive,” said one comment. Others were even more brutal, saying that paying more than 5000 yuan for an iPhone XS is an IQ tax -- meaning they are paying taxes on stupidity.
The iPhone XS Max with 512 GB of storage costs a whopping US$1950 in China. (Picture: REUTERS/Edgar Su)
The iPhone XS Max with 512 GB of storage costs a whopping US$1950 in China. (Picture: REUTERS/Edgar Su)
Many consumers noted that Apple is still not close to launching a 5G phone, so they would rather wait. 5G networks have been on trial in China, with telecom operators saying they plan to deploy 5G networks next year.
Advertisement