Kids are the new target in China’s bike-sharing mania

Toddler bikes surface in Chinese city

Reading Time:2 minutes

Bike-sharing for preschoolers. (Picture: Weibo)

Published: 7:24pm, 17 Jul 2018Updated: 8:32am, 20 Sep 2019

This article originally appeared on ABACUS

China’s bike-sharing madness has gone from boom to bust in just two years, leaving streets and rivers clogged with unused bicycles. With only a handful of big players left, the contest has largely wound down to a war of attrition: Most companies now let users rent bikes without paying any deposits.

While most aspiring entrepreneurs might now see bike-sharing as a minefield to avoid, a few others have decided to jump in by reaching out to a new demographic: Preschoolers.

Chinese media report that kiddie bikes are popping up in neighborhoods around the eastern city of Jinan. Fitted with training wheels, a front-basket and a bicycle bell, each bike costs around 2 yuan (US$0.3) to rent for a 30-minute ride.

Parents scan a QR code on the bike and pay via an app. No deposits are required. But unlike most regular bike-sharing services, the kiddie bikes can only be picked up and dropped off at specific docking areas -- all located within gated communities.

These kiddie bikes aren't dockless. (Picture: Weibo)

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Kids are the new target in China’s bike-sharing mania

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Toddler bikes surface in Chinese city

Toddler bikes surface in Chinese city