Young Post’s sister branch, Posties, bags silver at international media awards

Following the highly successful revamp of Young Post, which garnered the prestigious gold award in the WAN-IFRA Asian for the best revenue diversification product category in 2022, the team undertook a comprehensive evaluation of the content offerings for Posties, its younger counterpart.

Emily Tsang, editor of Posties, said her team had spent nearly a year transforming the publication, which involved curating captivating and interactive content.

“The editorial team is thrilled that the award has further validated our vision and affirmed our commitment to delivering quality content to our readers,” she said. “We recognised the tremendous value proposition that Posties presented to young readers. We firmly believe this initiative would enable us to establish an early connection with future SCMP readers, fostering their appreciation for news and the English language.”

“The transformation of Posties was an arduous process that spanned nearly a year. It involved curating captivating and interactive content and constructing a brand-new website from the ground up. With the invaluable assistance of various interdepartmental teams, we strived to deliver a seamless online and offline experience for our readers.”


Other than Posties, the South China Morning Post has picked up a string of major international awards in recent days.

The company’s premium video arm, SCMP Films, also scooped gold at the Wan-IFRA Digital Media Awards in the best use of video category, while SCMP Explains won silver in the same division.

SCMP Style was named a joint gold winner for best lifestyle site at the same awards function.

SCMP editor-in-chief Tammy Tam said it was a “privilege” to represent the winners at the awards ceremony in Kuala Lumpur.

“These awards are not only a fitting tribute to the world-class journalism that we are committed to at the SCMP, they also reflect that we are more than Hong Kong’s newspaper of record, that we are a leading, global multimedia company,” she said.

“In this fast-changing digital era, our award-winning entries prove yet again that content is indeed king, and quality journalism is what really matters at the end of the day.”

SCMP’s director of video, Chieu Luu, said: “SCMP Films shows the SCMP’s commitment to character-driven, impactful medium and long-form journalism, and every single person on the video team has contributed to SCMP Explains, so it really is an incredible recognition of everyone’s efforts.”

The New York Festivals TV and Film Awards presented supervising video producer Jonathan Vit of SCMP Films with silver for North Korea’s ‘Return to Paradise’ nightmare in the short-form documentary category.

The film follows the story of Hyangsu Park after her uncle was lured into moving to North Korea due to a PR campaign offering citizenship to ethnic Koreans from Japan, with her uncle and his family suddenly disappearing years later.

Another film from Vit, Japan’s evaporated people, was ranked as a finalist in the same category. The piece takes its title from the translation of the Japanese phrase johatsu-sha and delves into an industry of specialists who can help you disappear.

On the same day, the Digiday Video and TV Awards named Luu as video executive of the year in recognition of his leadership and initiatives to continually grow his team’s reach and reputation as a top player in the digital space.

The SCMP’s video team was also listed as finalists for three other categories at the event.