Hong Kong company ready to sell interactive mirrors aimed at boosting shops’ sales
Installed devices can profile customers and suggest other products they may want to buy
A Hong Kong-based company developing interactive mirrors for the retail and hospitality industries is set to launch its products after successful pilots in the city and Japan.
“The main challenges both in retail and hospitality that we keep finding are how to collect and analyse customer data to grow sales,” said Victor Ruiz-Sanchez, the company’s chief executive officer. “Retailers are really struggling to make the figures that they did last year. They have a severely reduced number of sales.”
When a customer approaches an actiMirror , 25 facial features are analysed to give a person’s age, gender, mood and ethnicity to provide a tailored advert or selection of products, Ruiz-Sanchez said.
As shoppers increasingly buy online, brick and mortar retailers are looking for more ways to use technology such as Internet of Things (IoT) devices like Bluetooth beacons to engage with shoppers, learn about customers and to sell more.
Retailers are really struggling to make the figures that they did last year. They have a severely reduced number of sales
A global survey by KPMG released in 2015 found 20 per cent of 768 global industry leaders predicted the adoption of IoT devices would have the greatest monetisation potential in retail.
