“As you can imagine, the last two weeks have been incredibly difficult for the people who work at YouTube, myself included,” she wrote. “As challenging as the experience has been for our YouTube family, the outpouring of support and kindness from creators has bolstered our spirits.”

The relationship between YouTube and some of the people who make and post videos to the site has been volatile for a long time, but has come under even more stress since March 2017. That’s when YouTube began waging a campaign to remove materials that advertisers might find objectionable. This led to the loss of viewers, subscribers and ad revenue for some creators and fostered resentment. 

After thanking creators, Wojcicki in her post then recognised that YouTube’s clean-up campaign was hard on a lot of creators.

“We know the last year has not been easy for many of you,” she wrote. “In February, we made the tough decision to set a new eligibility criteria to monetize on YouTube. While we know some creators found this change frustrating, it strengthened advertiser confidence, making monetization and the broader community on YouTube stronger for creators building their business on the platform.

“For those who have not yet met the new threshold,” she added, “keep creating and building your audience.”

Wojcicki also said YouTube would continue to look for ways to build better communication with creators and enable them to build stronger links to their viewers. She credited new moderation tools, which enable a creator see comments before they go live, for helping to reduce abuse and spam on the platform.

See Also:

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