Launch of new instant scratch lottery to shake up China market
Instant scratch lottery cards generated 28.5 billion yuan in sales last year, according government figures
SF Lottery, a joint venture by Hong Kong-listed AGTech and Chinese logistics firm SF Express, on Tuesday launched a new instant scratch lottery product in four Chinese provinces in a bid to shake up the country’s lucrative lottery market.
Dubbed “SF-themed instant scratch lottery” and approved by China’s finance ministry as a national lottery product, the new instant scratch cards will be distributed in Guangdong, Jiangsu, Hunan and Jiangxi provinces via the thousands of couriers in SF Express’ network, and in SF Best, the company’s offline retail stores.
“Previously, people who want to buy lottery scratch cards have to go to authorised lottery centres to purchase them,” said Jimmy Bai, chief operating officer of AGTech.
“But SF-themed instant scratch lottery cards can be purchased conveniently and instantly from the SF courier whenever users receive a parcel.”
Guangdong and Jiangsu ranked first and second respectively in terms of sports lottery sales volumes in 2016, according to data from the Ministry of Finance, making these two provinces attractive starting points for SF Lottery.
Previously, people who want to buy lottery scratch cards have to go to authorised lottery centres to purchase them
