Tencent in deal to bring Chinese online comics to North American readers
Partnership with digital publisher Tapas Media will see bestselling titles, including Fox Spirit Matchmaker, become available to audiences in the US and Canada for the first time
Tencent Holdings, the world’s largest video games company by revenue, has entered the North American comics market through a pact with San Francisco-based digital publisher Tapas Media, a partnership that will see the English-language release of a number of popular online Chinese titles.
In a joint statement, Tapas Media and the Chinese internet giant’s Tencent Animation & Comics (Tencent AC) unit said the initial titles to be released from this month were selected for their crossover potential with English-speaking audiences in North America and other markets around the world.
Those include Fox Spirit Matchmaker, a supernatural romance novel that was Tencent AC’s most popular title in June.
“The cooperation between Tapas Media and Tencent AC be key in helping to connect the global marketplace to the freshest and most popular comic intellectual property from China’s growing content industry,” said Zou Zhengyu, the general manager of Tencent AC, part of the Tencent Interactive Entertainment Group.
Total comic and graphic novel sales to consumers in the US and Canada increased 5 per cent year on year to US$1.1 billion in 2016, with digital comics accounting for US$90 million, according to joint estimates by industry research firm Comichron and trade news site ICv2.