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Package deal: Postal lockers come to Hong Kong as PCCW launches e-commerce's 'last mile'

Automated lockers store goods ordered online for collection at 23 residential and commercial locations in first phase of roll-out; each machine fitted with 3 CCTV cameras

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Sinko Choy, senior vice-president, sales and marketing at PCCW Solutions (left) and Wilson Fong, CEO, LTF Asia Ltd., announced the launch of the HOP! digital logistics platform on Tuesday in Hong Kong. Photo: Handout

PCCW, the flagship conglomerate of media and telecommunications mogul Richard Li Tzar-kai, has launched a network of automated locker machines to store parcels across Hong Kong as part of its “last-mile” logistics support for e-commerce merchants.

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The new service, marketed under the brand House of Parcels (or “HOP!”), enables consumers to pick up their orders made online from a number of locker stations around the clock.

“We see our HOP! digital logistics platform transforming the traditional logistics industry model and allowing e-commerce companies to run their online-to-offline business with peace of mind,” Sinko Choy, a senior vice-president at PCCW Solutions, said on Tuesday.

Choy said the machines will initially be available in 23 residential and commercial locations, including properties managed by Hong Kong-listed Link REIT and Savills Guardian.

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According to PCCW Solutions, each HOP! machine measures 2.4 metres high, 3.5m wide and 70 centimetres deep and is equipped with three closed-circuit television cameras. Each platform has 54 lockers, configured into 12 small, 36 medium and six large-sized compartments.

READ MORE: China-focused media group SCMP pivots into e-commerce with acquisition of Hong Kong fashion retailer MyDress.com

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