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JD.com pays US$397m for stake in luxury fashion e-commerce provider Farfetch

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A woman walks past a advertisement board of Jingdong Mall (JD.com) in Nanjing, Jiangsu province in this May 7, 2013 file photo. JD.com, China's second-largest e-commerce site, is set to exceed 100 billion yuan ($16.47 billion) in annual sales for the first time in a market that has drawn investment from global retailing names such as Amazon and Wal-Mart. REUTERS/China Daily/Files (CHINA - Tags: BUSINESS SCIENCE TECHNOLOGY) CHINA OUT. NO COMMERCIAL OR EDITORIAL SALES IN CHINA

JD.com has bought an undisclosed stake in Farfetch, the London-based luxury fashion e-commerce service provider, in a US$397 million deal that marks the Chinese online retail giant’s biggest international acquisition to date.

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The two companies, which jointly announced the transaction on Thursday, described their strategic partnership as a means to further gain share in the estimated US$80 billion market in domestic and travel-related purchases of luxury goods by mainland Chinese consumers.

“As part of our major luxury push, we could not have found a stronger online partner than Farfetch,” said Richard Liu Qiangdong, the chairman and chief executive at Naqsdaq-listed JD.com.

“This partnership with Farfetch further extends our lead in the battle for the future of China’s upwardly mobile consumers.”

An employee demonstrates the use of a smartphone app linked to fashion products at the launch of the Farfetch U.K. Ltd. in London on April 12. Photo: Bloomberg
An employee demonstrates the use of a smartphone app linked to fashion products at the launch of the Farfetch U.K. Ltd. in London on April 12. Photo: Bloomberg
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Founded by Portuguese entrepreneur José Neves in 2008, privately held Farfetch has partnered directly with more than 700 luxury fashion brands and boutiques on its online marketplace. It sells to about 1 million customers in more than 190 countries and territories.

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