Apple is considering alliances with a Chinese tech giant and rivals as the AI war heats up
- Apple is in talks with Baidu to bring artificial intellgence on to iPhones in China, The Wall Street Journal reported
- In China, AI technology must be vetted by regulators. Apple has been a relatively latecomer to the AI scene
In China, a rule from August mandated that all generative AI models be vetted by regulators, according to the Journal, and Baidu's Ernie Bot has the green light.
Apple has also invested in building its own AI technology that would boost apps such as Siri, photo editing and email, according to the Journal.
The company did not immediately respond to a request for comment from Business Insider.
The US tech giant has been relatively late to the AI market, with CEO Tim Cook previously saying the company would unveil its plans later this year.
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Meanwhile, OpenAI and other AI companies have released their chatbots and are jostling for investors’ cash.
Microsoft has also made a major push, bringing on Google DeepMind founder Mustafa Suleyman to run its AI division after its prior attempt to hire OpenAI CEO Sam Altman did not work out.
Cook christened a new Apple Store in Shanghai and is attending the China Development Forum in Beijing, where business leaders hobnob with local policymakers.
But while Cook is away, Apple has unexpected trouble on the US home front: a sweeping antitrust lawsuit by the Justice Department.