‘AI tech enables game firms to offer tailored services,’ say South Korean online game giants
‘Game developers should be able to define a variety of reasons for each user to play a certain game or leave it,’ says Nexon Korea’ vice-president says
By Jun Ji-hye
Artificial intelligence (AI) and big data technologies are the optimal means for game developers to offer the most tailored services to suit a user’s taste, an executive of one of South Korea’s long-time online game giants say.
Kang Dae-hyun, vice-president of Nexon Korea, said there are so many different reasons for users to find enjoyment in games or leave a certain game, noting it is almost too difficult for humans to analyse everything.
AI and big data technologies help game firms to better analyse those reasons and experiences of each user, enabling companies to offer them the most tailored services.
Kang made the remarks in a keynote speech during the Nexon Developers Conference (NDC) that kicked off for a three-day run at the company building in Pangyo, Gyeonggi Province.
“Game developers should be able to define a variety of reasons for each user to play a certain game or leave it,” he said. “AI and big data technologies help users enjoy the best experience or avoid the worst experience.”
Kang, who also serves as director of the firm’s Intelligence Lab, cited an example of a user who is satisfied with the role supporting another user in the game.