Advertisement

How South Korean YouTube star Jaejae pricked the fragile male ego

  • Amid a flare up of tensions over gender equality, thousands have demanded the entertainer be banned from TV after she made what some saw as a ‘little penis’ gesture
  • Anger and insecurity over adverts featuring Vienna sausages and chicken drumsticks – and the re-emergence of the Man of Korea group – shows how a little gesture can inflate into a big problem

Reading Time:6 minutes
Why you can trust SCMP
1
South Korean star Jaejae on the red carpet and the radical feminist logo meaning ‘small penis’. Photo: Weibo
The South Korean entertainer Jaejae has long inhabited the sort of celebrity bubble her legions of fans could only dream about. The free-spirited 30-year-old with short red hair would chat with actors like Song Joong-ki, or K-pop stars like EXO, and post the results on her YouTube channel to her adoring audience of more than 1.34 million subscribers. She was a regular on mainstream television, a common sight on red carpets, a winner of awards and widely perceived as one of the country’s most popular female personalities.
Advertisement

Yet all it took for this bubble to burst was the tiniest of pricks.

Jaejae’s fall from grace came at what should have been one of her proudest moments, when she was being photographed on the red carpet of the prestigious Baeksang Arts Awards in May. JaeJae had been nominated as best female entertainer, but instead of leaving with a trophy she left behind a national controversy as she posed for the cameras.

Advertisement

With what some (mostly male) observers claimed was a knowing glint in her eye, Jaejae – whose real name is Lee Eun-jae – pinched her thumb and index finger together around a small piece of chocolate and lifted it to her lips. Cue wild ejaculations of outrage from angry men on the internet, as it was claimed that Jaejae was in fact mimicking a feminist hand signal meaning “small penis”.

Since then, more than 91,000 people have signed a petition demanding the president’s office ban Jaejae from appearing on television on the grounds that her actions and past speeches reveal her misophallist (literally: a hatred of all things with penises) nature.

South Korean celebrity Jaejae makes what some people took as an obscene gesture on the red carpet. Photo: Weibo
South Korean celebrity Jaejae makes what some people took as an obscene gesture on the red carpet. Photo: Weibo
Advertisement