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New North Point shopping mall will target shoppers from around the world, says developer

As North Point shops plan unveiled, developer says retailers mustn't just cater for mainlanders

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Sun Hung Kai Properties' Fiona Chung Sau-lin (centre,left) unveils plans for the new Harbour North mall yesterday. Photo: Nora Tam

Hong Kong retailers should look to diversify and not just target mainland shoppers, a major mall developer said yesterday - a month after a cap was introduced on visits by Shenzhen residents.

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Fiona Chung Sau-lin, general manager of Sun Hung Kai Properties' leasing department, made the remark as the company announced details of its plan to build a new shopping complex in North Point.

The Harbour North mall is part of its residential and commercial development on the site of the former North Point Estate.

The government demolished the public rental estate to make way for private development in 2002. In two separate bids in 2012 and 2013, the developer acquired the 310,000 sq ft site for a total price of HK$9.63 billion. A residential estate, hotel and shopping mall will be built there.

Unveiling details of the mall yesterday, Chung forecast that about 80 per cent of shoppers there would be locals, including residents and office workers, while the rest would be visitors from all over the world.

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With a total floor area of 220,000 sq ft, the mall will house between 120 and 130 shops. Fashion stores and restaurants will each occupy about 30 per cent of the complex, while watch and jewellery businesses - popular with mainland tourists - will only account for five per cent.

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