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New | Lamborghini pop-up museum showcases unique range of luxury sports cars

The pop-up museum, which opens today, features a dazzling line-up of supercars, photographs and mini-models to take fans through the Italian car maker's history

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Lamborghini's Countach LP 400 is among supercars on display at a pop-up museum in Causeway Bay, which opens today. Photo: Felix Wong

Italian luxury supercar maker Lamborghini has converted a ground-floor shop inside a Causeway Bay mall into one of the most expensive garages around town.

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Opening its doors to the public at Soundwill Plaza II Midtown on Friday morning, the pop-up museum is the first to showcase a unique collection by Lamborghini in Hong Kong – and in the Asia-Pacific region.

The star cars in the line-up in the Hong Kong exhibition include a four-seater 400 GT 2+2, seen as a masterpiece model crafted by founder Ferruccio Lamborghini, the 330 km/h jet-fighter styled Reventón Roadster and the thin-wedged Countach LP400.

“With this pop-up museum in place, we will be able to showcase some of our cutting-edge creations,” Stephan Winkelmann, president and chief executive of Automobili Lamborghini, said in a statement.

The museum is also the first in the region dedicated to the Italian carmaker’s heritage of luxury high-performance vehicles. It takes the public through the carmaker’s 50 years of history with a collection of historic photographs and model Lamborghinis.

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Another notable exhibit is the jet fighter-styled Reventon Roadster. Photo: Felix Wong
Another notable exhibit is the jet fighter-styled Reventon Roadster. Photo: Felix Wong
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