Hollywood must pay more attention to China, says US producer
With a few exceptions, Hollywood studios are moving far more slowly than Chinese companies in the world’s second-largest movie market, said US producer Janet Yang, whose works include and .
Many studios, like Paramount Pictures with its franchise, have been taking steps to appeal to China’s fast-growing audiences by hiring Chinese actors or featuring Chinese products in their films.
Others are doing co-productions in China and some, like Dreamworks Animation, have forged nascent partnerships.
But largely “the studios are not doing that much right now. They are feeling it out,” said Yang, 57, who has built a career melding East and West since she advised on Steven Spielberg’s 1987 movie , shot partly in Shanghai.
“I’ve never seen so much talk about things with so few results. But that’s going to change,” Yang, named one of the 50 most powerful women in Hollywood by , said during a visit to China.